Hi, I’m Allan.
I spent over a decade in market research predicting consumer behavior, which led me into sports analytics where I spent four years leading social strategy.
Whether it's a research deck, a 15-second video, or a tweet, the job is the same: tell a story with data
Let’s build something great together.
Social Highlights
Grew flagship X accounts 3-5x for Better Collective from Q1 2022 to Q1 2026:
@MLBHR 3x (122K to 366K)
@NFLTdowns 4.4x (28K to 126K)
@RotoNarratives 5.5x (4.3K to 23.5K)
@ScoresAndOdds 4.7x (3.9K to 18.2K)
Managed social strategy and execution for Action Network, RotoGrinders, ScoresAndOdds, and FantasyLabs, managing 40+ accounts and 1.8M combined followers across X, Instagram, Facebook, and TikTok
Scaled @RotoGrinders TikTok account from zero:
3 videos with 4M combined views, first 1,000 followers in 3 months, $0 paid production
Brands I’ve Worked With
Social Portfolio
I use Social Media as a marketing tool to increase brand awareness and insert your brand into trending topics.
In the example below, Shedeur Sanders was sliding in the NFL draft. I used that opportunity to create a meme that went viral with 555K views
In this next example, I created a TikTok that went viral with 2M views, helping spread RotoGrinders’ brand awareness.
I started the account from the ground up, testing different hooks and content ideas. Highlighting interesting nuances from sporting events and breaking it down resonated with the audience, so I leaned into that finding with this account.
This post on Instagram was done a week before the Super Bowl, the biggest sporting event of the year. I found a tweet from the year 2015 that might have predicted the future 11 years later if the Seattle Seahawks ended up winning the Super Bowl.
Using Figma, I combined that tweet with a visual of Sam Darnold from the Seahawks to tell that entire story for the viewer. This post was timely, unique, and visually appealing. I believe those factors led to the success of this post (22K Likes)